From Jan. 2012 I have been helping this Antwerp based fashion company with the development of their e-commerce site and their digital marketing:
- definition of online strategy with key stakeholders;
- writing of RFP;
- roadmap definition;
- project deployment;
- digital marketing plan (also for France);
- CRM project; ...
This publisher of Libelle, Flair, Story, Humo,… launched a ‘MagStore’ application to offer digital reading (tablet + browser) to its subscribers in June 2012. I helped them in the realization of this project:
- coordination between business stakeholders and IT;
In the almost 3 years I worked for this outdoor specialist, I took on:
- project management for the development of their first E-commerce site;
- launch of the loyalty scheme 'Explore More' with segmented e-mail marketing;
- digital marketing: SEA, display,...;
- introduction of social media: both strategy and operational management;
- project management for the opening of the first A.S.Adventure store in France;
As 'Head of E-Channels' I prepared the decision making for the e-strategy of the company and took on the project management for the realization of 5 new corporate and product websites
As 'Internet Marketing and Communication specialist' I was responsible for the development and maintenance of several websites, the set-up and operation of several e-mail marketing programs and the launch of the loyalty program 'Spaar & Pluk'
When a company decides to start selling online, they will be confronted with more decisions to make then they can imagine. That is where my experience comes in handy: in the past I helped brands like A.S.Adventure and Essentiel Antwerp launch their first online shops.
Once the site or webshop is launched, the real work can start. In order to attract the (right) visitors, a clear strategy needs to be put in place. In the past I realized good results with e-mail marketing, search engine marketing, social media, display,... while not forgetting about the interaction with offline marketing channels.
If you want your project to become a success, you will need someone to motivate and control all resources involved. Someone that keeps an eye on 'the bigger picture' and that makes sure that the goal is achieved. With my pragmactic approach of getting things done, I can help you with this.
Quite a few companies still keep the 'digital' part organized in a separate 'container' of the organization. I learned from previous experiences that this is a key factor for (not) succeeding. Are you willing to evolve towards an integrated approach, do get in touch!
June 11, 2013
E-commerce is still a very 'young' business in Belgium. A lot of experience needs to be shared and consolidated. That is why I'm highly motivated to support initiatives like this.
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April 20, 2013
I subscribed to attend this conference, since the importance of 'search' cannot be underestimated. Especially for E-commerce projects. I received quite some info on Google ad Extensions. Especially in the current Belgian market this offers a lot of possibilities to stand out from competition.
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June 11, 2013
This platforms aims to bring together those who are in search of a space and those that want to rent. Interesting for online stores that are looking for a (temporary) pop-up shop.
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I decided to found C-Thru-Digital in 2011. Having worked for more then 13 years in several digital marketing functions, I felt the time was right to put my experience at the service of companies with a need for a (temporary) injection of knowledge of the ever evolving multi-channel landscape.
I really enjoy working as a freelance consultant because it gives me the opportunity to learn from different projects, technologies and company cultures, while sharing my experience with the people in the companies I work for. I also like the idea that it gives me the opportunity to participate in start-ups and new initiatives.
To keep abreast of new developments I regularly participate in seminars and trainings and constantly following up on professional literature.
I am living together with Luk, his thousands of books and our two daughters Lana and Ella.
